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Abstract

Penelitian ini mengeksplorasi fenomena campur kode (code-switching) antara Bahasa Indonesia dan Bahasa Inggris pada akun TikTok @Mrs.Corbuzier. Akun ini dipilih karena popularitasnya yang tinggi dan penggunaannya yang konsisten dari kedua bahasa dalam konten yang disajikan. Studi ini menggunakan metode kualitatif dengan analisis konten dari video TikTok yang diposting oleh akun tersebut. Hasil penelitian menunjukkan bahwa campur kode digunakan dalam berbagai konteks untuk tujuan komunikasi yang berbeda, seperti penekanan pesan, menunjukkan identitas bilingual pemilik akun, dan menarik perhatian audiens.


This study explores the phenomenon of code-switching between Indonesian and English on the TikTok account @Mrs.Corbuzier. This account was chosen due to its high popularity and consistent use of both languages in the content presented. This study uses a qualitative method with content analysis of the TikTok videos posted by the account. The results show that code-mixing is used in various contexts for different communication purposes, such as message emphasis, showing the account owner's bilingual identity, and attracting audience attention

Keywords

Bahasa Indonesia Bahasa Inggris Campur Kode Media Sosial

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